The Aboriginal Mother Centre Society provides housing and support services for young at-risk Aboriginal mothers in Vancouver’s Downtown Eastside. The AMCS wanted a brochure that illustrated their work and impact to potential funders. A companion piece would then outline an unusual yet effective funding arrangement that could make a financial difference for the AMCS and its work.
I collaborated with Cause + Effect to develop graphs and infographics that explained complex financial arrangements efficiently and effectively, wrapped in an appealing brochure layout. I used the AMCS’s existing branding to build out a more complete color palette and visual identity.
In both pieces, photos put a human face on the statistics and graphics featured throughout. The final products are designed to be printed on 8.5 × 11 and 11 × 17 inch paper, allowing the AMCS to reduce costs by printing in-house.
Client: Aboriginal Mother Centre Society
Research and Writing: Cause + Effect
Design and Illustration: Hypsypops Design Co.
An introduction to the work and impact of Vancouver’s Aboriginal Mother Centre Society.
Social Impact Bonds
This piece accompanied the main briefing, making the business case for a social impact bond funding model.