Ecotrust Canada wanted an eye-catching, dynamic Annual Report that illustrated the nonprofit’s impact in communities around the world. The report also needed to reflect the organization’s year of transition, as it welcomed a new President to the helm.
In consultation with organizational management, I wrote the majority of articles within the Annual Report. To acknowledge a year in transition and highlight Ecotrust Canada’s continued commitment to its mission, I framed the report around a core theme of forward motion.
The final report design underscored the theme of forward motion by relying on bold, dramatic images in a modern, clean layout. As the report was distributed online only, it was optimized for electronic viewing.
Client: Ecotrust Canada
Writing: Andrea Robertson and Ecotrust Canada
Photos: Chelsey Ellis and Ecotrust Canada
Design: Andrea Robertson