The Local Economic Development Lab, a joint venture of Ecotrust Canada and SFU RADIUS, was looking for a better way to introduce themselves to the world. They wanted to engage potential funders and partners with effective storytelling in an eye-catching package.
I collaborated with the LEDlab Program Manager to develop clear descriptions of LEDlab’s multifaceted work, then used LEDlab’s existing brand standards to lay out photos and text.
Based on LEDlab’s needs, I recommended a brochure small enough to fit in a bag at networking events but large enough to tell LEDlab’s story. The final product is 5.5 × 17 inches, folded into three panels.