Local Economic Development Lab


The Challenge

The Local Economic Development Lab, a joint venture of Ecotrust Canada and SFU RADIUS, was looking for a better way to introduce themselves to the world. They wanted to engage potential funders and partners with effective storytelling in an eye-catching package.

The Process

I collaborated with the LEDlab Program Manager to develop clear descriptions of LEDlab’s multifaceted work, then used LEDlab’s existing brand standards to lay out photos and text.

The Outcome

Based on LEDlab’s needs, I recommended a brochure small enough to fit in a bag at networking events but large enough to tell LEDlab’s story. The final product is 5.5 × 17 inches, folded into three panels.

Date: 2016
Client: LEDlab
Writing: Andrea Robertson and LEDlab
Design: Andrea Robertson